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Hooked

ebook
Revised and Updated, Featuring a New Case Study
How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.

  • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.


  • Expand title description text
    Publisher: Penguin Publishing Group

    Kindle Book

    • Release date: November 4, 2014

    OverDrive Read

    • ISBN: 9780698190665
    • Release date: November 4, 2014

    EPUB ebook

    • ISBN: 9780698190665
    • File size: 13930 KB
    • Release date: November 4, 2014

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    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    Revised and Updated, Featuring a New Case Study
    How do successful companies create products people can't put down?

    Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

    Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

    Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

    Eyal provides readers with:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.

  • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.


  • Expand title description text